Technology · Next.js

Next.js builds
fast by default.

Hybrid rendering, image optimisation and edge delivery, production-grade React applications with SEO built into the architecture.

See Next.js by the numbers

created by Vercel

SSR + SSG

rendering, hybrid by design

Built-in

image & font optimisation

choice for React in production

One framework, every rendering mode. Static where possible, dynamic where necessary, per route.

Why Next.js

React power,
without the SEO tax.

Plain React renders in the browser and search engines notice. Next.js renders on the server where it counts, ships only needed JavaScript, and optimises media automatically. Same component model, far better first paint and rankings.

Hybrid rendering strategy
Green Core Web Vitals
Headless CMS & commerce builds
Image optimisation built in
Route-level architecture
Global edge delivery

What we build

Six ways we build
with Next.js.

Each build shaped around your goals, never padded for its own sake.

Marketing sites

Campaign and content pages that score green without trickery.

Web

Headless storefronts

Shopify or WooCommerce backends with Next.js shopping experiences.

eCommerce

Headless CMS fronts

Editorial teams keep their CMS; visitors get app-speed pages.

CMS

SaaS dashboards

Authenticated application shells with mixed rendering per route.

Apps

API routes

Lightweight backend endpoints living beside the frontend.

Backend-lite

Upgrades & migration

Older Next.js codebases brought onto current patterns safely.

Modernisation

Under the hood

Rendering chosen
per route, deliberately.

Blog posts revalidate statically, dashboards render dynamically, checkout stays exclusive to the client. Next.js lets each route pick its strategy, and we exercise that freedom with intent rather than defaults.

ISR pagesFresh content, static speed.

Edge deliveryResponses served close to users.

Core Web VitalsGreen scores as an outcome, not a fight.

Route handlersBackend bits exactly where needed.

// app/blog/page.tsx — ISR
export const revalidate = 300;

async function getPosts() {
  const res = await fetch("https://cms.site/wp-json/wp/v2/posts");
  return res.json();
}

export default async function Blog() {
  const posts = await getPosts();
  return posts.map(p => <Card key={p.id} {...p} />);
}

The ecosystem

Tools that surround
the technology.

Next.js pairs naturally with headless platforms and modern tooling, these combinations appear repeatedly in our work.

App Router Server Actions Vercel Sanity CMS WordPress REST Shopify Storefront API Tailwind CSS TypeScript Playwright Sentry

Our process

Routes planned
like a city grid.

Rendering strategy is architecture here, decided alongside design, not bolted on.

Route inventory

Every page classified by freshness, personalisation and traffic shape.

Step 01

Data mapping

Sources, caching windows and revalidation agreed upfront.

Step 02

Build in slices

Vertical slices shipped weekly, Lighthouse watched continuously.

Step 03

Edge launch

Deployed globally, monitored for vitals and errors from hour one.

Step 04

Reliability & upkeep

Vitals green,
rankings grateful.

Core Web Vitals stop being a scramble when the framework enforces them.

Secure defaults

Headers, CSP and secrets handled through platform primitives.

Image discipline

Automatic formats and sizing keep pages light.

Live vitals

Real-user metrics watched after release.

FAQ

Common questions.

Next.js or plain React for us?

If organic search traffic matters, Next.js usually wins. Pure logged-in tools can skip it happily.

Can Next.js work with WordPress?

Yes, headless WordPress plus Next.js is a pattern we deliver often, keeping Gutenberg editing.

Who hosts the result?

Vercel is smoothest; self-hosted Node or other clouds work too, sized to your preference.

Does it help Core Web Vitals?

Substantially: server rendering, image pipelines and route-level code splitting target vitals directly.

App Router or Pages Router?

New builds use App Router; existing Pages Router codebases upgrade when the payoff justifies it.

How do editorial teams publish?

Through their usual headless CMS; publishes trigger fast revalidation automatically.

All Services

All Industries

Next.js builds
fast by default.

React power,
without the SEO tax.

Six ways we build
with Next.js.

Marketing sites

Headless storefronts

Headless CMS fronts

SaaS dashboards

API routes

Upgrades & migration

Rendering chosen
per route, deliberately.

Tools that surround
the technology.

Routes planned
like a city grid.

Route inventory

Data mapping

Build in slices

Edge launch

Vitals green,
rankings grateful.

Secure defaults

Image discipline

Live vitals

Common questions.

Building with Next.js
or thinking about it?

Next.js buildsfast by default.

React power,without the SEO tax.

Six ways we buildwith Next.js.

Marketing sites

Headless storefronts

Headless CMS fronts

SaaS dashboards

API routes

Upgrades & migration

Rendering chosenper route, deliberately.

Tools that surroundthe technology.

Routes plannedlike a city grid.

Route inventory

Data mapping

Build in slices

Edge launch

Vitals green,rankings grateful.

Secure defaults

Image discipline

Live vitals

Common questions.

Building with Next.jsor thinking about it?

Next.js builds
fast by default.

React power,
without the SEO tax.

Six ways we build
with Next.js.

Rendering chosen
per route, deliberately.

Tools that surround
the technology.

Routes planned
like a city grid.

Vitals green,
rankings grateful.

Building with Next.js
or thinking about it?