Service · Website Redesign & Optimization
Website Redesign & Optimization
modernised with care.
Modernise an outdated site, better design, faster speed and higher conversions. Delivered by the Azyran senior team, with the care of a partner, not a vendor.
We fix what is holding your site back — dated design, slow pages, weak mobile experience — while protecting the rankings you already have.
A redesign starts with an audit, not a moodboard. We find what converts, what ranks and what quietly costs you customers.
Valuable pages keep their URLs or get proper redirects, so years of SEO history survive the switchover.
The result feels like a new website to visitors and a safer, faster one to Google.
What we deliver
What the redesign
fixes.
Full-site audit
Content, speed, SEO and conversion review before anyone touches a design file.
- Page-by-page analysis
- Ranking risk map
- Quick-win list
Modern redesign
Fresh visual language applied to the pages that matter most, in priority order.
- New UI system
- Mobile-first rework
- Consistent branding
Performance pass
Image handling, caching and code cleanup so the new site loads noticeably faster.
- Core Web Vitals fixes
- Caching setup
- Before/after report
Our process
How a redesign runs.
on this.
Protective by design: rankings guarded at every step.
Audit
Traffic, keywords, speed and UX reviewed to find what must survive the redesign.
Redesign
Priority pages get the new design first; low-value pages fold into cleaner structures.
Rebuild & migrate
Content moves carefully with redirects mapped line by line.
Monitor
Rankings and conversions tracked after launch so any dip gets fixed fast.
What's included
Covered in a redesign,
the delivery.
- Site & SEO audit
- Redesign of key pages
- URL redirect map
- Content migration
- Page speed optimisation
- Mobile experience rework
- Pre-launch ranking snapshot
- Post-launch monitoring
The no-drama clause
What you'll
never get.
No agency theatrics, no fine-print traps. Just a straight path from brief to launch.
- ✕No hidden fees or surprise invoices
- ✕No template lock-in — the code is yours
- ✕No ghosting after sign-off
- ✕No jargon-filled reports you have to decode
- ✕No vague timelines or moving goalposts
Spot any of these elsewhere? That's your cue to run.
Timeline & investment
What to expect,
clearly explained.
Depends on site size; phased options exist for larger builds.
| Project type | Typical timeline | What it includes |
|---|---|---|
| Small site refresh | 2 weeks | Visual update and speed pass, structure kept |
| Standard redesign | 2–4 weeks | New design, migration and redirects |
| Large site | 4–8 weeks | Phased rollout by section |
| Monitoring | Monthly | Ranking and conversion tracking |
Custom vs template
Redesign without
the ranking loss.
What clients say
Work our clients
actually saw.
They treated our store like their own. The rebuild paid for itself within the first quarter — conversions up, costs down.
They redesigned our website and enquiries nearly doubled within months. Clear, quick and genuinely strategic.
The field app halved our reporting time, and our team actually enjoys using it now.
FAQ
Common questions.
Will my rankings drop during redesign?
Handled properly, no. We snapshot rankings first and map every URL change to a redirect.
Can we redesign in stages?
Yes, phased rollouts are common for larger sites so revenue pages go first.
Do you keep our current CMS?
If it serves you, yes. We only recommend moving when the platform itself is the problem.
How do we measure success?
Speed scores, rankings and enquiry rates compared against the pre-redesign baseline.
Will there be downtime during redesign?
No. Everything happens on staging; the final switchover takes minutes.
Can you keep our existing branding?
Yes. We refresh around it; a full rebrand is optional, never forced.
What access do you need from us?
Hosting, CMS and analytics access, with an exact list shared at kickoff.
Is mobile the main thing you fix?
It is a core part: layouts, tap targets and speed all get reworked mobile-first.
Can we split the work by budget?
Yes. Priority pages go first and the rest follows a phased roadmap.
Do you also update content?
Existing content migrates across; fresh copywriting is available as an add-on.
